SSL-secured website – customer data and vision records are encrypted and protected to international security standards, synced between store and online system | Eye examination and lens cutting using French automation technology with world-leading precision | Distributing genuine lenses from top brands: Essilor, Zeiss, Hoya, Rodenstock, Tokai, Kodak… | Nationwide genuine lens warranty | Only location: 529 Street 3/2, Vuon Lai Ward, HCMC (former address: Ward 9, District 10)•SSL-secured website – customer data and vision records are encrypted and protected to international security standards, synced between store and online system | Eye examination and lens cutting using French automation technology with world-leading precision | Distributing genuine lenses from top brands: Essilor, Zeiss, Hoya, Rodenstock, Tokai, Kodak… | Nationwide genuine lens warranty | Only location: 529 Street 3/2, Vuon Lai Ward, HCMC (former address: Ward 9, District 10)•
Dien Bien Phu Eyewear — LogoMK Dien Bien Phu

Customer perks, new-customer offers, and member account

This page gathers the programs currently shown on the website: loyalty benefits, vouchers for new customers, and a login or sign-up area to track orders, appointments, warranty, and perks.

Promotions

Clear perks for returning and new customers

The content below reflects live website programs so visitors arriving from Zalo can immediately see a relevant page.

Returning customers / existing shoppers

Retention and loyalty benefits based on purchase history

  • ₫10,000 spent = 1 point. Higher tiers multiply points from x1.2 to x2.0
  • From 50 points for 5% off, up to 800 points for 30% off
  • A special voucher during your birthday month, valid on any in-store product
  • Free cleaning, adjustments, screws and nose pads for life when you visit the store
  • Customers who have not returned for a long time may also receive Zalo reactivation offers based on the time since their last purchase.

New customers / first-time visitors

Starter offers to help first-time customers try the store and come back

  • Book online to receive a 10% voucher up to 400,000 VND for use in store.
  • If someone comes from a referral link or code, the system saves that code and applies it during checkout or booking.
  • After the first purchase, the account starts storing purchase history, warranty, and loyalty points for future use.

Vouchers

How vouchers work on the website

Loyalty vouchers

From 50 points for 5% off, up to 800 points for 30% off

New-customer vouchers

Book online or join a referral program to receive the matching voucher for that program.

How to use

Once a code is issued, the customer simply shows or reads the code to the staff at checkout for validation.

First-time visitor

New-customer voucher

For customers who book online for the first time.

  • Get 10% off up to 400,000 VND.
  • The voucher appears right after the booking is submitted successfully.
  • The customer only needs to show the code when visiting the store.

First-time visitor

New-customer voucher

10%OFFER

Up to 400,000 VND off

Google Maps review QR

Google Maps review QR

Display code

KMXXXXXX

Validity

Shown after successful online booking

This preview closely follows the booking voucher used in the system. New customers who book online will see a 10% voucher up to 400,000 VND.

Referral reward

Referrer voucher

For the person who shares the code when a friend completes a purchase.

  • Receive a 10% voucher up to 500,000 VND.
  • The referred order must be at least 500,000 VND.
  • The voucher is created only after the referred order has been paid successfully.

Referral reward

Referrer voucher

10%OFFER

Up to 500,000 VND off

Google Maps review QR

Google Maps review QR

Display code

REFR-XXXXXX

Validity

Default 90 days from creation

In the current code, the referrer receives a voucher after the referred customer completes a successful paid purchase. The qualifying order starts from 500,000 VND.

Referral welcome

Referred-customer voucher

For customers who use a valid referral code on their first purchase.

  • Receive a 10% voucher up to 500,000 VND.
  • The system stores the referral code from the link or manual input.
  • The voucher is created only after an eligible order is paid successfully.

Referral welcome

Referred-customer voucher

10%OFFER

Up to 500,000 VND off

Google Maps review QR

Google Maps review QR

Display code

REFF-XXXXXX

Validity

Default 90 days from creation

Customers using a valid referral code also receive their own voucher after the order is paid successfully. This preview follows the real voucher prefix used in code.

Reactivation A

Returning-customer offer 13-24 months

For customers whose last purchase was 13 to 24 months ago.

  • The system has a dedicated cron window for this segment.
  • The offer is sent through Zalo ZNS using CRM data.
  • The goal is to bring the customer back for an eye check or another purchase.

Reactivation A

Returning-customer offer 13-24 months

13-24OFFER

Months since the last purchase

Google Maps review QR

Google Maps review QR

Delivery

Sent via Zalo to old-customer segments

Validity

Sent through Zalo ZNS via CRM segments

Customers who bought 13 to 24 months ago are handled by a dedicated reactivation cron with its own comeback message.

Reactivation B

Returning-customer offer 24-36 months

For customers who have been away longer and need a separate comeback flow.

  • The 24 to 36 month window is handled separately in the cron.
  • It is delivered through Zalo ZNS rather than a fixed on-page code.
  • The reminder message can differ from shorter inactivity groups.

Reactivation B

Returning-customer offer 24-36 months

24-36OFFER

Months since the last purchase

Google Maps review QR

Google Maps review QR

Delivery

Sent via Zalo to old-customer segments

Validity

Sent through Zalo ZNS via CRM segments

This longer-gap customer group has its own care flow in code, separated from the shorter inactivity windows.

Reactivation C

Returning-customer offer 36+ months

For customers who have not returned for a very long time.

  • There is a dedicated cron for the 36+ month segment.
  • It is shown here as a promo card so the page remains easy to understand.
  • It fits campaigns aimed at bringing back long-lost customers.

Reactivation C

Returning-customer offer 36+ months

36+OFFER

Months since the last purchase

Google Maps review QR

Google Maps review QR

Delivery

Sent via Zalo to old-customer segments

Validity

Sent through Zalo ZNS via CRM segments

Customers inactive for a very long time are handled by a separate cron. On this landing page the offer is shown as a promo card so Zalo visitors can still understand the program.

  • Loyalty vouchers are redeemed directly from the loyalty program.
  • Referral vouchers appear only after an eligible order has been paid successfully.
  • Booking vouchers appear after an online booking is submitted successfully.
  • Reactivation offers for old customers are sent according to past purchase windows through CRM and Zalo ZNS.

Conditions currently reflected in the code

  • Referral vouchers currently use the default setup: 10% off up to 500,000 VND.
  • A referred order must reach at least 500,000 VND to qualify for the reward.
  • Referral vouchers are valid for 90 days from creation by default.
Check vouchers & pointsBook to get a voucher

Log in or create account

Here customers can track orders, appointments, warranty, loyalty points, and referral perks. If they do not have an account yet, they can create one in a few quick steps.

After signing in, customers can:

  • Track orders, appointments, and warranty directly on the website.
  • See referral perks, active vouchers, and benefits for returning customers.
  • Use the same phone number used in store for faster matching with purchase history.